OH HEY PEI IS PRINCE EDWARD ISLAND’S PREMIER DESTINATION FOR LOCALLY MADE GOODS.

Oh Hey PEI was founded by two sisters with an unbridled love for Prince Edward Island — and creative talents to match.

Kim Roach, a well-known Island designer and owner of Happy Sappy Mail joined forces with her sister, Rachel Peters, a renowned photographer, and together they dreamed up and launched their flagship Oh Hey PEI Stationery & Boutique at Founders’ Food Hall & Market in 2019. In the years since, Oh Hey PEI has continued to bloom, opening an additional, seasonal location (Oh Hey By the Sea) in the sisters’ home community of North Rustico in 2021. Following devastating damage from Hurricane Fiona, Oh Hey By The Sea moved to its current, custom-built location in Brackley Beach in 2023, where it has grown a reputation not only for boutique offerings but also delicious espresso beverages and seasonal hot chocolates!

At both Oh Hey PEI locations, as well as in the online store, you’re sure to fall in love with our lovingly curated collection of local artisan goods. Dream-worthy modern photos of Island lighthouses and landscapes; hand-poured candles inspired by local sights, sounds, and smells; breathtaking original paintings by local artists; bespoke locally made jewelry; delightful art prints, postcards, stickers, and magnets; greeting cards for every occasion — and so much more.

We proudly collaborate with local artisans to bring you exclusive products that you can only find at Oh Hey PEI.For shop locations and hours, please check out our Visit Us page.